This article examines the response of Chinese mainstream journalists towards their citizen counterparts, through an analysis of how journalists constructed a discourse of 'netizens' and journalism in the case of Deng Yujiao. The analysis is mainly drawn from a discourse analysis of the newspaper coverage of this case in the Southern Metropolitan Daily (SMD) and the relevant journalists' reflexive articles on the same topic published in the Journal of Southern Media Studies (JSMS). The discourse analysis is supplemented by interviews with 60 journalists in 2011 concerning their views of netizens in general and of the conflict between journalism and netizens in this particular case. Based on these three elements of analysis, this article offers an account of how institutionally-shaped journalistic norms and values have been used to set up and maintain the occupational boundaries of Chinese journalism, in an attempt to defend journalistic legitimacy by making a clear distinction between 'amateur netizens/them' and 'professional journalists/us'.
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